A brand is not replicated across territories. It is interpreted.

Art director. I make global brands work in the markets they haven't cracked yet.

+500 campaigns for Walmart

One modular display system across onsite and offsite placements, built to hold at every format.

Identity System for Mobius Awards in L.A.

One master mark plus a sub logo for every category, all built from the Möbius strip so the set reads as a single system.

Budapest Fashion Brand

A label named after the mirage. The FW19 campaign balances fashion imagery with graphic interventions on perception and distortion.

Three ASICS brands in Brazil

I Move Me read through real running communities — ASICS, ASICS Tiger and Onitsuka Tiger running in parallel.

History Channel Activation

To launch the drama series KNIGHTFALL, I led concept through execution of a live human chess match at Campus Party.

Honda Caribbean

Honda's global brand values adapted to Puerto Rican culture. Recognized by American Honda as Best Digital Practices in Latin America and the Caribbean.

Burger King without the burger

I removed the product photography; the burger stayed present, implied by everything around it.

Tell the whole story in one image

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